WEB STRATEGY FRAMEWORK

In this section we explore how organizations can get off on the right foot by addressing tfind themselves quickly overwhelmed by the complexity and speed they encounter. The “Fire, Ready, Aim” approach can, at best, result in failing to fully capitalize on the benefits of social media. At worst, it can lead to a public relations and customer relationship nightmare. Likewise, bottom-up, fragmented approaches to social media simply do not permit large organizations to operate hebenefits of social media. At worst, it can lead to a public relations and customer relationship nightmare. Likewise, bottom-up, fragmented approaches to social media simply do not permit large organizations to operate he

Web Strategy Framework

In this section we explore how organizations can get off on the right foot by addressing the